Thursday, April 12, 2007

Tips on Growing your Home Business

Now that you have left the regular job world to start your Home Business, It should be dawning on you that your success depends on you and you alone. Your Home Business is thus more than likely run on a shoestring budget. All of this means that you are doing essentially everything yourself. You are now CEO, the customer service rep, sales manager and gopher. Basically, you are wearing all of the hats. Think of it as being a Movie Star who decides to direct, produce and edit the movie himself, so that their complete vision makes it on the screen or because their limited budget necessitates it. Just as well since when you start your Home Business you will rarely have many options. Eventually, however, if you continue to do everything yourself you will limit your growth....

Early on, do not launch a full scale marketing campaign until you have the business resources to satisfy the demand available to you. Allow your advertising to grow at the natural pace of your business. As you are starting out, put your profit right back into your business to upgrade infrastructure and service or advertising, etc. This is where your expansion money during the next growth phase of your business will come from. Do not use your Home Business's profits to pay for your personal expenses. Instead, pay yourself a simple salary and then put every penny of profits right back in the business. It takes some discipline to do this, but it will allow business growth.

In the early days of your Home Business, you should probably go with low cost alternatives before incurring sizeable expenditure. So do not buy a new fax machine, answering machine or computer if you can get by with a cheaper used one. Use an accounting software program rather than hiring an accountant if you can. You can also hire temporary help from a temp service, if necessary.

Of course there are numerous things you can do yourself in the beginning that take time but will save you much needed capital. Instead of hiring a Search Engine Optimization firm for your website, for example, you can take a free online tutorial and optimize your site and submit it to the search engines yourself. You can distribute flyers and brochures by hand wherever you can before paying for space.


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